Why AIxprt exists

Your customers stopped searching. They started asking.

Every day, people ask ChatGPT, Gemini, Claude and Perplexity which brand to buy, which clinic to book, which agent to call. The answer names three or four businesses. AIxprt exists so that one of them is yours.

Neety Jain, co-founder of AIxprt — Co-founderNeety JainDecides what we promise a business — and holds every engagement to it.

&for you

Om Sri Keshari, co-founder of AIxprt — Co-founderOm Sri KeshariBuilt the system that gets a business named — and the proof that it happened.

The problem we solve

Good businesses are being left out of the answer.

For twenty years the rules were clear: rank on Google, run the ads, win the click. Businesses that did the work were found. Then the way people choose changed. Over half of UK shoppers now ask an AI assistant before they buy, and the assistant doesn't show ten links — it gives an answer, with names in it.

The unfair part is that the names aren't always the best businesses. They're the ones the machines can read, verify and find talked about elsewhere. A brand with better products, better reviews and better service can be invisible in that answer simply because its website doesn't explain itself and nobody has written about it in the places AI reads.

We've watched that happen to businesses we admire. AIxprt exists to fix it — properly, measurably, and without the tricks that get sold as "AI SEO".

Who we do this for

Businesses whose customers ask before they buy.

“Best clinical skincare that actually works, UK?”Shopify & DTC brands

Skincare, supplements, home, fashion — any brand where the shopper researches first. We get your products into the shortlist and your pages cited as the source.

“Which aesthetic clinic near me is properly qualified?”Clinics & practices

Aesthetics, dental, physio, wellness. Trust is the whole decision, so we make sure the AI's description of you is accurate, current and reassuring.

“Which estate agent should I use to sell in Richmond?”Estate & lettings agents

Local-intent questions where the assistant names two or three agents. We work to make sure you're one of them, with the reasons why.

“Who designs kitchens like this in the Cotswolds?”Interior design & studios

Portfolio businesses that are found by taste. We give the machines the words and the proof to match your work to the question.

What we actually do

Three things, in this order.

01We fix your website first.So every assistant can read it, understand who you're for, and find your prices, stock and proof. No mentions are built on a site the machines can't read. If a redesign is truly needed, we say so — it's scoped separately, never slipped in.
02We earn your mentions.Reviews, editorial, directories, communities, video — in the places the models actually trust. Real mentions, earned honestly, month after month.
03We prove it every week.A fixed set of your buyers' real questions, asked every Monday across ChatGPT, Gemini, Claude and Perplexity. Who names you, how accurately, and what traffic and orders followed — on a dashboard you log into.

Why us

We've done this for real businesses, with real numbers.

Eight years growing brands

Before AI answers existed, we were scaling direct-to-consumer brands with paid media and conversion work. We know what growth looks like in a spreadsheet, not just a deck.

The first AI-attributed orders

We ran this system on a UK skincare retailer launched with no paid spend. Its first orders were traced to an AI assistant. Every method we use was tested there first.

Four assistants, every week

ChatGPT, Gemini, Claude and Perplexity are sampled on a frozen set of buying questions. A change in your visibility is a measured change, not a hunch.

Nothing we can't show

No guaranteed rankings, no black boxes. Every claim is a screenshot, a dashboard row or a dated entry in your work log.

Neety JainCo-founder · United Kingdom

Neety saw early that "being found" was turning into "being recommended", and shaped AIxprt around what businesses would actually need from that shift. She sets the direction for every engagement — which questions are worth winning, what we commit to, and what we won't promise — and is the co-founder who will challenge a plan before a client ever has to.

Om Sri KeshariCo-founder · India

Om has spent eight years growing D2C brands and building AI automation for them. He designed the AIxprt engine — the frozen prompt sets, the weekly sampling across four assistants, the fixes that get a site read properly by machines — and the dashboard that makes every claim checkable. When an assistant won't name a business, he finds out why and changes it.

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