Legal

Terms of service

The terms on which AIxprt provides its website and services. Your engagement letter or proposal sets out the specifics; where the two differ, the engagement letter wins.

Last updated 6 September 2026

1. These terms

These terms apply to your use of aixprt.ai and, together with your engagement letter, to the services provided by AIxprt.ai (company number 00000000), registered office registered address, United Kingdom ("AIxprt", "we"). By using the site or signing an engagement letter you agree to them.

2. What we do

AIxprt helps brands become visible and accurately described in answers given by AI assistants and search engines. The service typically includes: a baseline audit; changes to your website that you approve; earning third-party mentions; and a weekly tracking dashboard. The scope, timeline and fees for your engagement are set out in your engagement letter.

3. What we do not promise

AI assistants and search engines are operated by third parties and change without notice. We do not guarantee any particular position, mention, ranking, traffic or revenue outcome. We do commit to the work described in your engagement letter, to measuring the results honestly, and to showing you the evidence every week. Any historical results we show are illustrative of past engagements and not a promise of yours.

4. Your responsibilities

  • Give us accurate information about your business and products, and tell us if it changes.
  • Grant the access needed for the work (for example, website, analytics or store access) and keep it current.
  • Review and approve changes to your website within the time agreed; approval is yours, not ours.
  • Make sure claims on your site and in your product information are true and lawful — we will flag concerns, but the claims are yours.
  • Pay invoices on the terms in your engagement letter.

5. Fees and payment

Fees are stated in your engagement letter, in GBP unless agreed otherwise, exclusive of VAT where applicable. Monthly services are invoiced in advance. Website redesign, if required, is scoped and charged separately. We may pause work on accounts more than 14 days overdue.

6. Term and ending the engagement

Unless your engagement letter says otherwise, monthly services run month to month and either side may end them with 30 days' written notice. On ending, we revoke all access you granted, confirm that in writing, and provide an export of your dashboard data within 14 days.

7. Intellectual property

Content we create for your website (copy, structured data, pages) is yours once paid for. Our methods, prompt sets, tooling and dashboard software remain ours; you receive a licence to use the dashboard for the duration of the engagement. We may describe the engagement anonymously as a case study; we will only name you with your written permission.

8. Confidentiality and data

Each side keeps the other's non-public information confidential. Personal data is handled as described in our privacy policy and any data-processing agreement in your engagement letter.

9. Liability

Nothing in these terms limits liability for death, personal injury, fraud, or anything else that cannot be limited by law. Otherwise, our total liability to you in any 12-month period is limited to the fees you paid us in that period, and neither side is liable for indirect or consequential loss, including loss of profit or revenue.

10. The website

aixprt.ai is provided as is. Demonstration screens on the site (including the dashboard and AI-answer examples) are illustrative. Third-party names and logos belong to their owners and are shown to identify the assistants we track; no endorsement is implied.

11. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If a term is found unenforceable the rest still applies. Questions: hello@aixprt.ai.